Some time ago I heard of a new shopping phenomenon. It is called ‘Costco shopping’. A bowling friend spoke how he went there and bought new hearing aids. Costco, he explained, is a huge shopping experience and one can buy everything from toilet paper to TVs, nicely crafted funeral caskets to embellished urns, everything for those alive and the dearly departed. The dead are as welcome as the living. This is apart from food, groceries, tyres and petrol. All direct from the pallets or bowsers at vastly reduced prices.
We have an American friend who already some time ago promised us the ‘the full Costco experience’. Last Sunday we arranged to meet up in Sydney’s Balmain where he would then take and drive us to the nearest Costco Emporium for a guided tour. We are not really in for new shopping experiences but were curious enough to at least go and see it. Getting old doesn’t mean avoiding new experiences. I often regale our expeditions to Aldi. Why stop there? In any case, our friend had promised us to drive; so what the heck?
After arrival we noticed people walking with giant shopping trolleys. The trolleys were huge which, even though most shoppers looked normal sized, made people look smaller in what they actually were. A clever architect could conceivably convert those trolleys in mini-houses. The parking station alone was so large one expected traffic lights, landings of light aeroplanes, border guards. And everywhere those giant trolleys with small people pulling them along, all glazed eyed, and hyperventilating with over- excitement.
One needs to be a member for the privilege of shopping at Costco. It costs $50.-. Our friend had a membership card on which we could enter as well. After retrieving a large trolley we walked up several levels to get to the entrance. There were queues entering as well as at the exits. An infectious hurry is what seemed to drive most shoppers. In fact, the whole Costco event is finely tuned to spending and impulse buying . Impulse buying is what it seems to be about. The goods are portrayed at eye level and a kind of mass hysteria is honed to perfection. I would say that it is unhappiness and anxiety in most Costco shoppers which is cleverly taken advantage of and exploited by expert psychologists that try and maximise that manner of shopping. Shopping might well fill an otherwise empty life.
Cooked hot chickens were for sale at $3.90. I watched people putting 10 to 20 hot chickens in their trolleys together with towering packs of croissants. What does one do with all those hot chickens and dozens of croissants? Can you imagine going home with complete sides of sheep or pork? I watched someone taking a large pack of chicken breasts out of their trolley and exchanging it for a battery driven drone. What feverish thinking is going on with the shopper during those instant changes of choices?
The coffins looked nice and were temptingly displayed with white sheets tucked around the chrome handles with white plastic lilies poked in for good measure. I saw an elderly man fondling an upmarket nicely embellished urn ready for an impromptu ashes to ashes event. It was right next to a display of car tyres.
Helvi and I ended up buying some baby beetroots, a box of nectarines. Also a box of smoked German sausages and a kilo of sliced Swiss Cheese. (manufactured in Holland.) Our friend drove us to Bar Italia in Norton Str, Leichhardt. It was heaven and the Spaghetti Bolognaise was superb…as always.
All I all, an interesting day.