Posts Tagged ‘Advertisement’

Insurance?

February 2, 2020

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In Finland.

Nothing riles more than getting a bill for insurance. Now-a-days they sneak in on the computer, silent thieves in the night, with the stealth of someone walking past your window wearing soft slippers checking up if you have any visitors. Strange unknown cars parked in the visitors section of your villa/townhouse might indicate you have a visitor. The depth of interests of some residents in shared housing often brings on a mindless curiosity, and an ennui, whereby the merest diversion from the norm, brings on an excitement in the minds of  lonely residents.  Sociologists whose jobs are to study societal ills write often that loneliness is a major contributor to mental illness. They sometimes also point out that even when in the company of people, many suffer isolation.

I have often wondered that isolation and a fear of isolation draws us into taking out insurance. There is no doubt that fear is used to attract people to take out insurance, even though we know the odds are stacked in favour of the Insurance companies and that the consumer of insurance is at the shortest end of the stick. Anyone who took up the shares in NRMA (IAG) some years ago will now be sitting on a nice little packet today. My advice is to take up shares in Insurance companies but don’t get insurance. You will be the winner, not the other way around.

Lately there have been a spate of advertisements on TV dealing with deaths. However, death is dealt with in such a happy and jovial way the viewer almost ends up wishing to hurry along into the welcoming arms of a warm and cosy pre-heated crematorium. Expert actors, always at the prime of their lives, are showing wives and husbands jubilantly bending over a pram or dancing along a verdant meadow obviously happy  full of life and avocados, when suddenly and without warning, and through the sheer magic of advertising genius, the wife quickly takes the opportunity, while taking a curt little side-step,  mentions still all smiles, and beaming with happiness but a certain determination, that good responsible wives are good at, and comes out with a bit of a downer to all this family content-ness and asks; ‘but who might pay for the funeral?’

Not to be outdone; the husband all gleaming pearl-toothed, and hugely smiling whips out a death and funeral policy and proudly shows the wife he has done it already. No fear, all is well and taken care of.  The advertisements ends up with the couple bending again over the pram or rolling down the meadow. The wife so proud of her hero husband. All is taken care off.

Till the end