Wagyu is the latest.


It is amazing how fast words and phrases travel and become part of a fleeting but popular vernacular. Years ago, in Australia, we had blokes and sheilas. Now it is guys for all sexes, including the indeterminate (third sex), who are now so indicated on their birth certificates and passports.

I remember the rage of everything having ‘logistics’. Every advertising sign had ‘logistics’ tucked in somewhere. Trucks used to race past me on the M2 with Logistics written with large lettering on their canvas hoods. It did not take long and it was followed hot on the heels with ‘solutions’. ‘Logistical solutions’ was so popular it took the world by storm. There were no problems anymore; only solutions. Our local butcher in Marulan started selling meat solutions. Divorce lawyers were keenly sought offering ‘solutions’ and fruit laden semi-trailer were hurtling past offering Queensland Pineapple Logistical Solutions.

Of course amongst the young, including some being almost comatose by their addiction to IT mobility, had ‘stuff like that’ and ‘I like that shit’ with ‘awesome’ well ingrained as well.

Lately, many politicians,especially amongst those keen on dehumanising boat people or the oppressed minorities, are now deeply immersed in learning a new catch phrase of being on a ‘humanitarian mission’ often indicating their support for the dead but not so much for the living. They fly off almost daily to somewhere but always on ‘humanitarian missions’ their faces flushed with a righteous fervour, hoping voters will be taken in with their faux intent of spreading sweetness and goodness, instead of the reality of fanning world’s discords and hatreds. ( not heard much of dropping food parcels over Gaza)

But getting to the latest Wagyu. It used to be good old Angus Beef used in ham burgers. Not anymore. Out of nowhere it has morphed into Wagya beef. Restaurants are quick to print off new menues. The much revered Angus beef has now staled.
It is now Wagya beef. It has taken us by storm.

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11 Responses to “Wagyu is the latest.”

  1. Lottie Nevin Says:

    The used to sell that beef in Jakarta. It was about 10 times the price of local beef so needless to say, I never tried it.


    • gerard oosterman Says:

      In Japan it costs as much as a modest house, I believe. It is to do with the marbling. Photos of this marbling doesn’t really appeal to me. Actually any shot of meat is off putting. I don’t mind the grilled look with the grid across clearly burned in.


  2. stuartbramhall Says:

    Controlling the way people use language enables you to control their thinking.


  3. Andrew Says:

    We do buy wagyu beef and it tastes very different (and very good). We also buy Iberian pork chops that cost a fortune. They also taste very different and again, to my tastebuds, far better. I would never make a good vegetarian. I am afraid I don’t know what the logistics involved are.


    • gerard oosterman Says:

      We are buying less meat and almost totally fish eaters. This morning for breakfast I had a (Dutch) roll-mops on Lebanese whole meal flat bread with some humus 😉 ( I mean hummus) spread over it. There was an odd contrast of flavours but I persisted and liked it on reflection afterwards.

      Liked by 2 people

  4. kaytisweetlandrasmussen83 Says:

    Our eating habits have changed drastically. Very little beef. Lots of chicken and fish. Smaller and smaller portions. We will soon simply disappear!.


    • gerard oosterman Says:

      Yes, the smaller portions resonate with us too. We now go to the Imperial Hotel and just order one meal but take two sets of forks and knives with two napkins and with some stealth creep to a couple of chairs, preferably near the open fire and tuck away into the single plate. Even then it sometimes is too much and we feel like asking a hungry person from outside to partake as well.
      The older we get it seems the larger looms those plates of food.
      I even had a faltering in my step this morning, what next?

      Liked by 2 people

  5. chris hunter Says:

    Tony Abbott is the master regarding catch phrases/slogans. He survives on them. My beef with TA is not so much the terminology but the repeating of everything twice/thrice over. We need the interviewer to say, “yes, you just said that”, every time he repeats himself.


    • gerard oosterman Says:

      Yes, it is idiotic the way T.Abbott repeats everything several times. I think he has trouble with articulation in between his brain and his mouth. Perhaps too many boxing punches? By repeating things it gives him time to struggle with the next few words.


  6. algernon1 Says:

    Down the road from us there is a butcher that sells Waygu sausages and has Waygu rissoles. Im mean seriously I thought Waygu was about the marbling and taste. You wouldn’t know what you’re getting in a mystery tube or rissole.


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