Kyle Sandilands is a shock jock — in fact, he’s paid to be offensive. So when he called a journalist a “fat slag” and threatened to “hunt her down”, he probably expected the online and media storm that exploded to quickly blow over like it had in the past.
He was wrong.
Immediately after his bullying comments, recent graduate Emily Hehir started a Change.org petition calling on advertisers to boycott his show. What followed was an incredible 30,000 signatures, a mass exodus of over 60 major advertisers, huge budget losses for Sandilands’ radio station, and relentless media pressure. Finally, last Friday, Sandilands and his radio station were forced to issue a formal, humble apology.
And while he’ll be back next year, it’s clear that Kyle, his radio station, and everyone in broadcast media have seen what happened when he went too far.
Together, Australians have shown that society won’t tolerate abuse, bullying and misogyny from those who have a voice in the media. In fact, it’s now clear that tens of thousands will act against any individuals, stations, sponsors or advertise rs who explicitly or implicitly support this behaviour.
Emily’s campaign has now been covered by The Age, SMH, The Australian, the Daily Telegraph, the Herald Sun, Channel 10’s The Project, Channel 7 Nightly News and hundreds more. It has cost Sandilands’ radio station an estimated $10 million in lost revenue. Holden, Vodafone, Telstra, The Good Guys and over sixty other companies pulled their advertising from the show.
You can bet hosts, stations, sponsors and advertisers have taken notice.
The success of this campaign is a sign of something different that’s beginning to happen all over Australia.Every day, people are taking a stand on local and national issues that matter to them — and they’re winning.
Like Emily, you can start a campaign on something you care about through Change.org at any time. Start your own campaign by clicking here — or see below for petitions others have started that need support right now.
Thanks for being part of this,
Nathan and the Change.org team.
P.S. Here are some other campaigns on Change.org that need your support right now:
1. Leslie Heussenstamm lost her home and business in the recent Margaret River fires that resulted from poor management of a controlled burn. Join her campaign to prevent such terrible fires from reoccurring.
2. Sandilands hasn’t heard the last of this petition — some supporters have vowed to do ongoing work into 2012. You c an take a pledge to join them by clicking here.
3. Son of a Vietnam veteran, Nathan Thomas, is from Tony Abbott’s electorate and is calling on him to allow a conscience vote on gay marriage for the Liberal Party. Nathan’s campaign is starting to get picked up in the media — sign Nathan’s petition now.
4. One of Tasmania’s last and most beautiful wildnerness areas is under threat from open-cut mining. Join Kirsty Albion’s campaign to have Minister Tony Burke grant the Tarkine National Heritage Status.
Who is Change.org?
We’re a platform that allows anyone, anywhere to start, join and win campaigns about issues that are important to them.
We put the best social change technology in the hands of passionate people everywhere. You can use the Change.org platform to have email automatically sent to a decision maker every time someone signs your petition. You can recruit more people to your cause, and regularly update your supporters on the progress of the campaign with our easy to use website.
More than 50,000 petitions have been started on the site, and every day, people are winning campaigns on important issues. Click here if you want to start a petition on Change.org right now.